Does "passing the courvoisier" always pay off? Positive and negative evaluative conditioning effects of brand placements in music videos

Psychology and Marketing

Volumn 25, Issue 10, 2008, Pages 923-943

  Schemer, Christian ^a   Matthes, Jörg ^a   Wirth, Werner ^a   Textor, Samuel ^a  

^a UNIVERSITY OF ZURICH   (Switzerland)

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EID: 55249097880     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.20246     Document Type: Article

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