Effects of program-advertisement congruity and advertisement emotional appeal on memory for health and safety advertisements

Journal of Applied Social Psychology

Volumn 44, Issue 1, 2014, Pages 60-70

  Furnham, Adrian ^a   Goh, Mei Fang ^a  

^a UNIVERSITY COLLEGE LONDON   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84892478165     PISSN: 00219029     EISSN: 15591816     Source Type: Journal    
DOI: 10.1111/jasp.12200     Document Type: Article

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