Memory and perception of brand mentions and placement of brands in songs

International Journal of Advertising

Volumn 28, Issue 5, 2009, Pages 807-842

  Delattre, Eric ^a   Colovic, Ana ^b  

^a UNIV LILLE   (France)

^b NEOMA BUSINESS SCHOOL   (France)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 77149155351     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.2501/S0265048709200916     Document Type: Article

References (53)

1. Agrawal, J. & Kamakura, W.A. (1995) The economic worth of celebrity endorsers: an event study analysis. Journal of Marketing, 59(2), pp. 56-62. doi:10.2307/1252119
2. Alpert, J.I. & Alpert, M.I. (1990) Music influences on mood and purchase intentions. Psychology & Marketing,7(2), pp. 109-133. doi:10.1002/mar.4220070204
3. Anderson, J.R. (1983) A spreading activation theory of memory. Journal of Verbal Learning and Verbal Behaviour, 22(3), pp. 261-295.
4. Andrews, J.C. (1989) The dimensionality of beliefs toward advertising in general. Journal of Advertising, 18(1), pp. 26-35.
5. Aragon, Y., Bertrand, S., Cabanel, M. & Le Grand, H. (2000) Méthodes d'enquêtes par Internet: leçons de quelques expériences. Décisions Marketing, 19, pp. 29-37.
6. Atkin, C.K. & Block, M. (1983) Effectiveness of celebrity endorsers. Journal of Advertising Research, 23(1), pp. 57-61.
7. Balasubramanian, S.K. (1994) Beyond advertising and publicity: hybrid messages and public policy issues. Journal of Advertising, 23(4), pp. 29-46.
8. Bernard, Y. (1964) La chanson, phénomène social. Revue Française de Sociologie, 5(2), pp. 166-174. doi:10.2307/3319795
9. Brennan, I. (2008) Brand placement in novels: a test of the generation effect. International Journal of Advertising, 27(4), pp. 495-509. doi:10.2501/S0265048708080086
10. Bruner, G.C. (1990) Music, mood and marketing. Journal of Marketing, 54, pp. 94-104. doi:10.2307/1251762
11. Cegarra, J.-J. & Michel, G. (2001) Co-branding: clarification du concept. Recherche et Applications en Marketing, 16(4), pp. 57-69.
12. Charpentier, A. (2007) Marque & musique, le duo gagnant? Marketing Magazine, 118, pp. 30-35.
13. Cova, B. & Pace, S. (2005) Tribal branding sur le net: le cas my nutella the community, in Proceedings of the 4th International Congress on Marketing Tendencies in Europe. Paris: ESCP-EAP (CD-ROM), pp. 1-25.
14. d'Astous, A. & Chartier, F. (2000) A study of factors affecting consumer evaluations and memory of product placements in movies. Journal of Current Issues and Research in Advertising, 22(2), pp. 31-40.
15. Delattre, E. (2008) Les nouveaux territoires du placement de marques. Revue Française du Marketing, 216, pp. 63-72.
16. Donada, C. & Mbengue, A. (2001) Classifying and structuring, in Thiétart, R.-A. (ed.) Doing Management Research. London: Sage, pp. 293-311.
17. Fontaine, I. (2006) Etude du changement d'attitude pour les marques placées dans les films: persuasion ou effet d'exposition? Recherche et Applications en Marketing, 21(1), pp. 1-18.
18. Friedman, H.H. & Friedman, L. (1979) Endorser effectiveness by product type. Journal of Advertising Research, 19(5), pp. 63-71.
19. Friedman, M. (1986) Commercial influences in the lyrics of popular American music of the postwar era. Journal of Consumer Affairs, 20(2), pp. 193-213.
20. Ganassali, S. & Moscarola, J. (2004) Protocoles d'enquête et efficacité des sondages par internet. Décisions Marketing, 33, pp. 63-75.
21. Gorn, G.J. (1982) The effects of music in advertising on choice behavior: a classical conditioning approach. Journal of Marketing, 46(1), pp. 94-101. doi:10.2307/1251163
22. Gupta, P.B. & Gould, S.J. (1997) Consumers' perceptions of the ethics and acceptability of product placements in movies: product category and individual differences. Journal of Current Issues and Research in Advertising, 19(1), pp. 37-50.
23. Gupta, P.B. & Lord, K. (1998) Product placement in movies: the effect of prominence and mode on audience recall. Journal of Current Issues and Research in Marketing, 20(1), pp. 47-59.
24. Hackley, C. & Tiwsakul, R. (2006) Entertainment marketing and experiential consumption. Journal of Marketing Communications, 12(1), pp. 63-75. doi:10.1080/13527260500358608
25. Karrh, J.A. (1994) Effects of brand placements in motion pictures, in King, W.E. (ed.) Proceedings of the Academy of Advertising. Athens: Georgia University, pp. 90-96.
26. Karrh, J.A. (1998) Brand placement: a review. Journal of Current Issues and Research in Advertising, 20(2), pp. 31-49.
27. Law, S. & Braun, K.A. (2000) I'll have what she's having: gauging the impact of product placements on viewers. Psychology & Marketing, 17(2), pp. 1059-1075. doi:10.1002/1520-6793(200012)17:12<1059::AID-MAR3>3.0.CO;2-V
28. Lehu, J.-M. (2005) Le placement de marques au cinéma: proposition de la localisation du placement à l'écran comme nouveau facteur d'efficacité potentielle. Décisions Marketing, 37, pp.17-31.
29. Lehu, J.-M. (2007) Advergaming: analyse comparative exploratoire de l'attitude des joueurs occasionnels et des hardcore gamers à l'égard du placement de marques dans le jeu video, in Congrès Paris Venise des Tendances Marketing, 26/27 January. Paris: ESCP, pp. 1-26.
30. Levin, A.M., Joiner, C. & Cameron, G. (2001) The impact of sports sponsorship on consumers' brand attitudes and recall: the case of Nascar's fans. Journal of Current Issues and Research in Marketing, 23(2), pp. 23-31.
31. Louie, T.A., Kulik, R.L. & Jacobson, R. (2001) When bad things happen to the endorsers of good products. Marketing Letters, 12(1), pp. 13-23. doi:10.1023/A:1008159717925
32. Matthes, J., Schemer, C. & Wirth, W. (2007) More than meets the eye: investigating the hidden impact of brand placements in television magazines. International Journal of Advertising, 26(4), pp. 477-503.
33. McCracken, G. (1989) Who is the celebrity endorser? Cultural foundations of the endorsement process. Journal of Consumer Research, 16 (3), pp. 310-321. doi:10.1086/209217
34. Morgensztern, A. (1973) Durée de vie d'un message publicitaire. Paris: IREP.
35. Murphy, C. (2005) Putting in a good word. Marketing, 6 April, p. 18.
36. Nelson, M.R. (2002) Recall of brand placements in computer/video games. Journal of Advertising Research, 42(2), pp. 80-92.
37. Nickell, G.S. & Pinto, J.N. (1984) The effects of compressed speech on listener attitudes. Psychology & Marketing, 1(1), pp. 49-58. doi:10.1002/mar.4220010106
38. Ohanian, R. (1991) The impact of celebrity spokespersons' perceived image on consumers' intention to purchase. Journal of Advertising Research, 31(1), pp. 46-54.
39. Ong, B.S. & Meri, D. (1994) Should product placement in movies be banned? Journal of Promotion Management, 2(3/4), pp. 159-175.
40. Rieunier, S. (1998) L'influence de la musique d'ambiance sur le comportement du client: revue de littérature, défis méthodologiques et voies de recherches. Recherche et Applications en Marketing, 13(3), pp. 57-77.
41. Rieunier, S. (2000) L'influence de la musique d'ambiance sur le comportement des consommateurs sur le lieu de vente. Unpublished doctoral dissertation. Paris: Université Paris Dauphine.
42. Russell, C.A. (2002) Investigating the effectiveness of product placements in television shows: the role of modality and plot connection congruence on brand memory and attitude. Journal of Consumer Research, 29(3), pp. 306-318. doi:10.1086/344432
43. Russo-Marie, F. & Rossille, F. (2001) Emotion et musique. Paris: EDK.
44. Simonin, B.L. & Ruth, J.A. (1998) Is a company known by the company it keeps? Assessing the spillover effects of brand alliances on consumer brand attitudes. Journal of Marketing Research, 35(1), pp. 30-42. doi:10.2307/3151928
45. Simpkins, J.D. & Smith, J.A. (1974) Effects of music on source evaluations. Journal of Broadcasting, 18(3), pp. 361-367.
46. Strazziéri, A. & Hajdukowicz-Brisson, E. (1996) Clearing up ambiguity about enduring involvement by opposing 'appeal involvement' to 'stake involvement'. Cerog Working Paper 460, Université Aix-Marseille.
47. Tom, G. (1990) Marketing with music. Journal of Consumer Marketing, 7(2), pp. 49-53. doi:10.1108/EUM0000000002576
48. Tomkins, R. (2003) The hidden message: life's a pitch and then you die. Financial Times, 24 October, p. 15.
49. Tripp C., Jensen, T.D. & Carlson, L. (1994) The effect of multiple product endorsements by celebrities on consumer attitudes and intentions. Journal of Consumer Research, 20(4), pp. 535-547. doi:10.1086/209368
50. Walliser, B. (2003) L'évolution et l'état de l'art de la recherché internationale sur le parrainage. Recherche et Applications en Marketing, 18 (1), pp. 65-93.
51. Williams, K. (2005) In hip-hop making name dropping pays. Washington Post, 29 August, available online at http://hiphoparchive.org/thecircle/?p=211.
52. Wipperfürth, A. (2005) Brand Hijack: Marketing without Marketing. New York: Portfolio.
53. Zajonc, R.B. (1980) Feeling and thinking: preferences need no inferences. American Psychologist, 35(2), pp. 151-175.