Giving a shout out to Seagram's gin: Extent of and attitudes towards brands in popular songs

Journal of Brand Management

Volumn 17, Issue 3, 2009, Pages 218-235

  De Gregorio, Federico ^a   Sung, Yongjun ^b  

^a UNIVERSITY OF AKRON   (United States)

^b UNIVERSITY OF TEXAS AT AUSTIN   (United States)

Author keywords

Attitudes; Music; Product placement; Survey

Indexed keywords

EID: 72849144009     PISSN: 1350231X     EISSN: 14791803     Source Type: Journal    
DOI: 10.1057/bm.2009.4     Document Type: Article

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