Brand management and the challenge of authenticity

Journal of Product and Brand Management

Volumn 14, Issue 7, 2005, Pages 460-461

  Beverland, Michael ^a  

^a UNIVERSITY OF MELBOURNE   (Australia)

Author keywords

Brand image; Brand management

Indexed keywords

EID: 30744446490     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420510633413     Document Type: Review

References (3)

1. Forden, S. (2001), The House of Gucci: A Sensational Story of Murder, Madness, Glamor, and Greed, Perrenial Currents, New York, NY.
2. Peterson, R.A. (1997), Creating Country Music: Fabricating Authenticity, The University of Chicago Press, Chicago, IL.
3. Postrel, V. (2003), The Substance of Style: How the Rise of Aesthetic Value Is Remaking Commerce, Culture, and Consciousness, HarperCollins Publishers, New York, NY.