In search of negativity bias: An empirical study of perceived helpfulness of online reviews

Psychology and Marketing

Volumn 30, Issue 11, 2013, Pages 971-984

  Wu, Philip Fei ^a  

^a UNIVERSITY OF SURREY   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84885157296     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.20660     Document Type: Article

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