Analyzing the memory impact of advertising fragments

Marketing Letters

Volumn 8, Issue 4, 1997, Pages 407-417

  Pham, Michel Tuan ^a   Vanhuele, Marc ^b  

^a Och Spine at New York Presbyterian Hospitals   (United States)

^b HEC PARIS   (France)

Author keywords

Event sponsorship; Implicit memory; Incidental learning; Integrated marketing communication

Indexed keywords

EID: 0000373675     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1023/A:1007995112055     Document Type: Article

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