Having versus consuming: Failure to estimate usage frequency makes consumers prefer multifeature products

Journal of Marketing Research

Volumn 50, Issue 1, 2013, Pages 44-54

  Goodman, Joseph K ^a   Irmak, Caglar ^b  

^a WASHINGTON UNIVERSITY IN ST LOUIS   (United States)

^b UNIVERSITY OF SOUTH CAROLINA   (United States)

Author keywords

Having versus using; Multifunctional products; Product choice; Product features; Usage estimation

Indexed keywords

EID: 84874848901     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmr.10.0396     Document Type: Article

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