Practitioners' evolving views on product placement effectiveness

Journal of Advertising Research

Volumn 43, Issue 2, 2003, Pages 138-149

  Karrh, James A ^a   McKee, Kathy Brittain ^b   Pardun, Carol J ^c  

^a UNIVERSITY OF ARKANSAS AT LITTLE ROCK   (United States)

^b BERRY COLLEGE   (United States)

^c UNIVERSITY OF NORTH CAROLINA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33644886918     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.1017/S0021849903030198     Document Type: Review

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