Advertising to the beat: An analysis of brand placements in hip-hop music videos

Journal of Marketing Communications

Volumn 20, Issue 5, 2014, Pages 366-382

  Burkhalter, Janée N ^a   Thornton, Corliss G ^b  

^a SAINT JOSEPH S UNIVERSITY   (United States)

^b GEORGIA STATE UNIVERSITY   (United States)

Author keywords

brand placement; content analysis; hip hop; music video

Indexed keywords

EID: 84906506028     PISSN: 13527266     EISSN: 14664445     Source Type: Journal    
DOI: 10.1080/13527266.2012.710643     Document Type: Article

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