Product placements: The impact of placement type and repetition on attitude

Journal of Advertising

Volumn 38, Issue 3, 2009, Pages 21-32

  Homer, Pamela Miles ^a  

^a CALIFORNIA STATE UNIVERSITY   (United States)

Author keywords

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EID: 69749106870     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.2753/JOA0091-3367380302     Document Type: Article

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