How do reference groups influence self-brand connections among chinese consumers?

Journal of Advertising

Volumn 41, Issue 2, 2012, Pages 39-54

  Wei, Yujie ^a   Yu, Chunling ^b  

^a UNIVERSITY OF WEST GEORGIA   (United States)

^b Tsinghua University   (China)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84870671594     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.2753/JOA0091-3367410203     Document Type: Article

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