Cross-cultural cool: Consumer implications of urban identification in the United States and Hong Kong

Journal of Public Policy and Marketing

Volumn 32, Issue SPL.ISSUE, 2013, Pages 131-143

  Towns, Marlene Morris ^a  

^a GEORGETOWN UNIVERSITY   (United States)

Author keywords

Animosity; Consumer behavior; Cross cultural; Hip hop; Scale development; Social influence; Youth markets

Indexed keywords

EID: 84878386402     PISSN: 07439156     EISSN: 15477207     Source Type: Journal    
DOI: 10.1509/jppm.12.054     Document Type: Article

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