Verisimilitude or advertising? Brand appearances on prime-time television

Journal of Consumer Affairs

Volumn 34, Issue 2, 2000, Pages 217-244

  Avery, Rosemary J ^a   Ferraro, Rosellina ^b  

^a Department of Obstetrics Gynecology   (United States)

^b DUKE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0034358593     PISSN: 00220078     EISSN: None     Source Type: Journal    
DOI: 10.1111/j.1745-6606.2000.tb00092.x     Document Type: Article

References (6)

1. Adamson, Deborah. 1996. Ads in Sheep's Clothing from Beer to Cars: Product Placements in Movies and TV Enriches Artistic, Corporate Partners and Spawns New Industry. Los Angeles Daily News, September 15, B1.
2. Babin, Laurie A. and Sheri T. Carder. 1996. Viewers' Recognition of Brands Placed within a Film. International Journal of Advertising, 15:140-151.
3. Balasubramanian, Siva K. 1994. Beyond Advertising and Publicity: Hybrid Messages and Public Policy Issues. Journal of Advertising, 23, 4:29-46.
4. Bandura, Albert. 1973. Social Learning Theory, 2nd ed., Englewood Cliffs, NJ: Prentice-Hall.
5. Berelson, Bernard 1954. Content Analysis. In Handbook of Social Psychology, edited by Gardner Lindzey, Cambridge, MA: Addison-Wesley.
6. Bloxham, Mike. 1998. Brand Affinity and Television Programme Sponsorship. International Journal of Advertising, 17, 1:89-98.