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Volumn 18, Issue 1, 1999, Pages 77-92

What you don't know about customer-perceived quality: The role of customer expectation distributions

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EID: 0033246085     PISSN: 07322399     EISSN: None     Source Type: Journal    
DOI: 10.1287/mksc.18.1.77     Document Type: Article
Times cited : (277)

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