Buffering and amplifying effects of relationship commitment in business-tobusiness relationships

Journal of Marketing Research

Volumn 47, Issue 2, 2010, Pages 361-373

  Ganesan, Shankar ^a   Brown, Steven R ^b   Mariadoss, Babu John ^c   Ho, Hillbun ^d  

^a UNIVERSITY OF ARIZONA   (United States)

^b UNIVERSITY OF HOUSTON   (United States)

^c WASHINGTON STATE UNIVERSITY   (United States)

^d NANYANG TECHNOLOGICAL UNIVERSITY   (Singapore)

Author keywords

Assimilations and contrast; Buffering and amplifying effects; Business to business relationships; Opportunism and ethical violations; Relationship commitment

Indexed keywords

EID: 77951199095     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.47.2.361     Document Type: Article

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