Key Issues in Multichannel Customer Management: Current Knowledge and Future Directions

Journal of Interactive Marketing

Volumn 23, Issue 1, 2009, Pages 70-81

  Neslin, Scott A ^a   Shankar, Venkatesh ^b  

^a DARTMOUTH COLLEGE   (United States)

^b TEXAS A AND M UNIVERSITY   (United States)

Author keywords

Customer relationship management; Customer value; Database marketing; Marketing channels

Indexed keywords

EID: 70149117271     PISSN: 10949968     EISSN: 15206653     Source Type: Journal    
DOI: 10.1016/j.intmar.2008.10.005     Document Type: Article

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