Emerging perspectives on marketing in a multichannel and multimedia retailing environment

Journal of Interactive Marketing

Volumn 24, Issue 2, 2010, Pages 55-57

  Shankar, Venkatesh ^a   Yadav, Manjit S ^a  

^a TEXAS A AND M UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 77954860269     PISSN: 10949968     EISSN: 15206653     Source Type: Journal    
DOI: 10.1016/j.intmar.2010.02.003     Document Type: Editorial

References (13)

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3. Fidler Roger Mediamorphosis: Understanding the New Media 1997, Pine Forge Press, Thousand Oaks, CA.
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