How to repair customer trust after negative publicity: The roles of competence, integrity, benevolence, and forgiveness

Psychology and Marketing

Volumn 26, Issue 7, 2009, Pages 572-589

  Xie, Yi ^a   Peng, Siqing ^a  

^a PEKING UNIVERSITY   (China)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 68049088708     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.20289     Document Type: Article

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