Enough is enough! The fine line in executing multichannel relational communication

Journal of Marketing

Volumn 75, Issue 4, 2011, Pages 94-109

  Godfrey, Andrea ^a   Seiders, Kathleen ^b   Voss, Glenn B ^c  

^a UNIVERSITY OF CALIFORNIA   (United States)

^b BOSTON COLLEGE   (United States)

^c SOUTHERN METHODIST UNIVERSITY   (United States)

Author keywords

Customer repurchase; Ideal point; Multichannel relational communication; Reactance; Reciprocity

Indexed keywords

EID: 79959347115     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.75.4.94     Document Type: Article

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