Does customer satisfaction matter to investors? findings from the bond market

Journal of Marketing Research

Volumn 46, Issue 5, 2009, Pages 703-714

  Anderson, Eugene W ^a   Mansi, Sattar A ^b  

^a UNIVERSITY OF MICHIGAN   (United States)

^b PAMPLIN COLLEGE OF BUSINESS   (United States)

Author keywords

Bonds; Cost of debt; Customer satisfaction; Financial performance; Yield spread

Indexed keywords

EID: 67349202611     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.46.5.703     Document Type: Article

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