Consumer reactance against loyalty programs

Journal of Consumer Marketing

Volumn 24, Issue 5, 2007, Pages 293-304

  Wendlandt, Mark ^a   Schrader, Ulf ^a  

^a LEIBNIZ UNIVERSITY HANNOVER   (Germany)

Author keywords

Loyalty schemes; Relationship marketing

Indexed keywords

EID: 34547701840     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760710773111     Document Type: Article

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