Can we predict customer lifetime value?

Journal of Interactive Marketing

Volumn 19, Issue 1, 2005, Pages 2-16

  Malthouse, Edward C ^a   Blattberg, Robert C ^b  

^a NORTHWESTERN UNIVERSITY   (United States)

^b NORTHWESTERN UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 14544268623     PISSN: 10949968     EISSN: None     Source Type: Journal    
DOI: 10.1002/dir.20027     Document Type: Article

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