The mediating impact of stickiness and loyalty on word-of-mouth promotion of retail websites: A consumer perspective

European Journal of Marketing

Volumn 48, Issue , 2014, Pages 1828-1849

  Roy, Sanjit Kumar ^a   Lassar, Walfried M ^b   Butaney, Gul T ^c  

^a UNIVERSITY OF WESTERN AUSTRALIA   (Australia)

^b FLORIDA INTERNATIONAL UNIVERSITY   (United States)

^c BENTLEY UNIVERSITY   (United States)

Author keywords

E retailing; E servicscapes; Loyalty; Stickiness; Structural equation modelling; Website quality

Indexed keywords

EID: 84914138436     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/EJM-04-2013-0193     Document Type: Article

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