Is stickiness profitable for electronic retailers?

Communications of the ACM

Volumn 53, Issue 3, 2010, Pages 132-136

  Lin, Lin ^a   Hu, Paul Jen Hwa ^b   Sheng, Olivia R Liu ^b   Lee, Johnny ^c  

^a LEHIGH UNIVERSITY   (United States)

^b UNIVERSITY OF UTAH   (United States)

^c VILLANOVA UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ANNUAL RATES; BOTTOM LINES; BUSINESS OUTCOMES; BUSINESS STRATEGY; BUSINESS VALUE; COMPETITIVE MARKETS; CONVERSION RATES; CUSTOMER LOYALTY; DEPARTMENT OF COMMERCE; E-RETAILING; E-TAILERS; E-TAILING; ECONOMIC IMPACTS; EMPIRICAL EVIDENCE; LOCK-IN; MARKET COMPETITION; MONITORING PROGRAMS; PRODUCT CATEGORIES; SEARCH COSTS; STREAM DATA; TIME PERIODS; VIRTUAL CHANNELS; WEB SITE DESIGN;

CIVIL AVIATION; COMPETITION; COST REDUCTION; CUSTOMER SATISFACTION; ELECTRONIC COMMERCE; PROFITABILITY; SPREADSHEETS; STRATEGIC PLANNING; WORLD WIDE WEB;

SALES;

EID: 77649259580     PISSN: 00010782     EISSN: 15577317     Source Type: Journal    
DOI: 10.1145/1666420.1666454     Document Type: Article

References (12)

1. Agarwal, R., Venkatesh, V. Assessing a frm's Web presence: A heuristic evaluation procedure for the measurement of usability. Inform. Systems Res. 13, 2, (2002)168-186.
2. Bakos, J.Y. Reducing buyer search costs: Implications for electronic marketplaces. Management Science 43, (Dec. 1997), 1676-1692.
3. Bucklin, R.E., and Sismeiro, C. A model of Web site browsing behavior estimated on clickstream Data. Journal of Marketing Research 40, 3, (2003) 249-269.
4. Hoffman, D.L. and Novak, T.P. How to acquire customers on the Web. Harvard Business Review 78, 3, (2000) 179-185.
5. Johnson, E. J., Bellman, S., and Lohse, J. Cognitive lock-in and the power law of practice. Journal of Marketing 67, (Apr. 2003), 62-75.
6. Moe, W.W. Buying, searching, or browsing: differentiating between online shoppers using in-store navigational clickstream. Journal of Consumer Psychology 13, 1/2, (2003), 29-39.
7. Moe, W.W. and Fader, P. S. Dynamic conversion behavior at e-commerce sites. Management Science 50, 3, (2004a) 326-335.
8. Novak, T.P., Hoffman, D.L., and Yung, Y-F. Measuring the customer experience in online environments: A structural modeling approach. Marketing Science 19, 1, (2000) 22-42.
9. Perez, J.C. U.S. e-tailing sales to have brisk growth through 2010. www.infoworld.com, (2006); http:// www.infoworld.com/article/06/02/07/75135- HNetailingsales-1.html?B-TO-C.
10. Straub, D.W., Hoffman, D.L., Weber, B.W., and Steinfeld, C. Toward new metrics for net-enhanced organizations. Information Systems Research 13, 3, (2002) 227-238.
11. Trueman, B., Wong, M.H.F., and Zhang, X.J. The eyeballs have it: Searching for the value in internet stocks. Review of Accounting Studies 38, (2000) 137-162.
12. Zauberman, G. The intertemporal dynamics of consumer lock-in. Journal of Consumer Research 30, 3, (2003) 405-419.