Reconsidering models of influence: The relationship between consumer social networks and word-of-mouth effectiveness

Journal of Advertising Research

Volumn 47, Issue 4, 2007, Pages 387-397

  Smith, Ted ^a   Coyle, James R ^b   Lightfoot, Elizabeth ^b   Scott, Amy ^c  

^a CNET Networks

^b CNET Networks Business

^c MedTrackAlert

Author keywords

[No Author keywords available]

Indexed keywords

EID: 56149095900     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/S0021849907070407     Document Type: Article

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