How valuable is word of mouth?

Harvard Business Review

Volumn 85, Issue 10, 2007, Pages

  Kumar, V ^a,b,c   Petersen, J Andrew ^b   Leone, Robert P ^d  

^a ING ^*  (United States)

^b UNIVERSITY OF CONNECTICUT   (United States)

^c School's ING   (United Kingdom)

^d OHIO STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ALGORITHM; ECONOMIC ASPECT; ECONOMICS; HOSPITAL; HUMAN; ORGANIZATION AND MANAGEMENT; PATIENT REFERRAL; REVIEW; UNITED STATES;

ALGORITHMS; ECONOMIC COMPETITION; HOSPITALS; HUMANS; REFERRAL AND CONSULTATION; UNITED STATES;

EID: 35948946203     PISSN: 00178012     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Review

References (0)