Word-of-mouth research: Principles and applications

Journal of Advertising Research

Volumn 47, Issue 4, 2007, Pages 398-411

  Allsop, Dee T ^a   Bassett, Bryce R ^a   Hoskins, James A ^a  

^a Harris Interactive

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Indexed keywords

EID: 55649094146     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/S0021849907070419     Document Type: Article

References (8)

1. Balter, Dave, and John Butman. Grapevine: The New Art of Word-of-Mouth Marketing. New York: Portfolio, 2005.
2. Deitz, Sarah, and Idil Çakim. "Online Influence and the Tech-fluentials," July 2005: [URL: http://www.efluentials.com/documents/ wommaconferencepaperJuly132005.pdf].
3. Gladwell, Malcolm. The Tipping Point: How Little Things Can Make a Big Difference. New York: Back Bay Books, 2000.
4. Harris Interactive. Online survey of 2,351 U.S. adults, conducted June 7-13, 2006a.
5. SM (Reputation Quotient) study, 2006b: [URL: http://www.harrisinteractive.com/services/rq.=asp].
6. Harris Interactive. Online survey of 2,084 U.S. adults, conducted September 27-29, 2006c.
7. Watts, Duncan J., and Peter Sheridan Dodds. "Influentials, Networks, and Public Opinion Formation." Journal of Consumer Research 34, 4 (2007): 441-58.
8. WirthlinWorldwide. "Online Corporate Reputation and Crisis Management." The Wirthlin Report 13, 1 (2004): [URL: http://www. harrisinteractive.com/news/harrisreport.asp].