An exploratory evaluation of rural tourism websites

Journal of Convention and Event Tourism

Volumn 8, Issue 1, 2006, Pages 69-80

  Beldona, Srikanth ^a   Cai, Liping A ^b,c  

^a UNIVERSITY OF DELAWARE   (United States)

^b PURDUE UNIVERSITY   (United States)

^c PURDUE UNIVERSITY   (United States)

Author keywords

Internet marketing; Marketing effectiveness; Rural tourism; Stickiness; Website evaluation

Indexed keywords

EID: 33749559422     PISSN: 15470148     EISSN: 15470156     Source Type: Journal    
DOI: 10.1300/J452v08n01_04     Document Type: Article

References (15)

1. Beddoe-Stephens, Paul. (1999, March 22). Yahoo: Gettin' sticky with I\it. Wired News.
2. Beldona, S., Cai, L., & Pearson, T. (2001). Impact of the Internet on the hospitality value chain-Towards an information sharing network. Advances in Hospitality and Tourism Research. Volume VI, pp. 25-29 (Abridged). Proceedings of the Sixth Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, January 4-6, 2001, Atlanta, Georgia, USA.
3. Business Wire. (1999, March 23). Company to expand strategic alliances in key vertical markets by helping partners increase "portal stickiness" and community development. Business Wire.
4. Cai, L. (2002). Cooperative branding for rural destinations. Annals of Tourism Research, 29(3).
5. Davidson, R., & Maitland, R. (1997). Tourism destinations. Hodder & Stoughton, London.
6. Gillespie, A., Krishna, M., Oliver, C., Olsen, K., & Thiel, M. (1999). Using stickiness to build and maximize web site value. Retrieved June 20, 2001, from http://www.2000.ogsm.vanderbilt.edu
7. Grolleau, H. (1998). Marketing quality rural tourism-Putting feelings first. European Commission.
8. Hall, C. M. (2000). Tourism planning: Policies, processes, relationships. UK: Prentice Hall.
9. Olsen, M. J. (1999). Macro forces driving change into the new millennium-Major challenges for the hospitality professional. International Journal of Hospitality Management, 18, 371-385.
10. Pisierra, V. J., McKinney, W. B., & Chawla, S. K. (1999). Tourism and cooperative advertising: Do they mix? Journal of Professional Services Marketing, 19(1), 45-59.
11. Porter, Michael, interviewed by Richard Pastore. Competing Interests, CIO Magazine, October 1995. Retrieved September 12, 2001, from http://www.cio.com/
12. Roche, J., & Cullen, B. (1996). Cooperative adveitising: Co-operation or coercion? Irish Marketing Review-Dublin, 9, 79-86.
13. USDA FAQ. (2001). What is Rural? Defining rural. Retrieved September 30, 2001, from http://www.nal.usda.gov/ric/faqs/ruralfaq.html
14. USDM Report. (2001). Dramatic changes in travel marketing are seriously redefining DMO bottom lines and business futures. Retrieved September 12, 2001, from http://www.usdm.net/news_articles_1.asp
15. WTO Report. (1999). Marketing tourism destinations online-Strategies for the information age. Marketing tourism destinations online-Strategies for the information age. Chapter 1: Introduction. 6 pp. Retrieved September 30, 2001, from http://www.world-tourism.org/