Review of online stickiness research from consumer perspective

2010 International Conference on Networking and Digital Society, ICNDS 2010

Volumn 1, Issue , 2010, Pages 116-119

  Wang, Haiping ^a  

^a SHANDONG UNIVERSITY OF FINANCE AND ECONOMICS   (China)

Author keywords

Consumer perspective; Online stickiness; Satisfaction; Trust

Indexed keywords

DRIVING FACTORS; E-MARKETING; FUTURE RESEARCH DIRECTIONS;

MARKETING; STRATEGIC PLANNING; WORLD WIDE WEB;

RESEARCH;

EID: 77954527297     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/ICNDS.2010.5479617     Document Type: Conference Paper

References (13)

1. Bush E. "Company to Expand Strategic Alliance in Key Vertical Markets by Helping Partners Increase Portal Stickiness and Community Development, " Business Wire, 1999, March 23, pp.40.
2. Dahui Li, Browne Glenn J., Wetherbe James C. "Why Do Internet Users Stick with a Specific Web Site? A Relationship Perspective," International Journal of Electronic Commerce, 2006, vol. 10, no. 4, pp.105-141.
3. Ling Xue, Gautam Ray, and Andrew B. Whinston. "Strategic Investment in Switching Cost: An Integrated Customer Acquisition and Retention Perspective," International Journal of Electronic Commerce, Fall 2006, vol. 11, no. 1, pp. 7-35.
4. Nemzow, M., "Ecommerce Stickiness for Customer Retention," Journal of Internet Banking and Commerce, 1999, vol. 4, no.1,pp. 34-39.
5. Shaffer G., Zhang Z.J. "Competitive One-to-one Promotions," Management Science, 2002, vol. 48, no.9, pp.1143-1161.
6. Kim Guenther, "Pull Up a Chair and Stay Awhile: Strategies to Maximize Site Stickiness," Web Site Management, 2004, vol.3, pp. 55-57.
7. Mohamed Khalifa and Vanessa Liu, "Determinants of Satisfaction at Different Adoption Stages of Internet-based Services," Journal of the Association for Information Systems, 2003, vol. 4, no.5, pp. 206-232.
8. Judy Chuan-Chuan Lin, "Online Stickiness: Its Antecedents and Effect on Purchasing Intention," Behavior & Information Technology, 2007,vol. 26, no.6, pp.507, pp.509-516.
9. Bansal Harvir S., McDougall, Gordon H. G., Dikolli Shane S., Sedatole Karen L. "Relating E-satisfaction to Behavioral Outcomes: an Empirical Study," Journal of Services Marketing, 2004, vol. 18,no. 4, pp.290-302.
10. Sri Hastuti Kurniawan, "Merged Structural Equation Model of Online Retailer's Customer Preference and Stickiness, "Communications of the ACM, 2000,vol. 39, pp.341-346.
11. Li Dahui, Glenn J. Browne and James C. Wetherbe (2007), "Online Consumer's Switching Behavior: A Buyer-seller Relationship Perspective," Journal of Electronic Commerce in Organizations, 2007, vol. 5, no.1, pp. 30-42.
12. Amit Bhatnagar, Sanjoy Ghose, "Segmenting Consumers Based on the Benefits and Risks of Internet Shopping," Journal of Business Research 2004, vol. 57, no.3, pp.1352-1360.
13. Sheri. Rosen, "Sticky Website is Key to Success," Communication World, 2001, vol. 18, no. 3, pp.35-36.