Role of web site design quality in satisfaction and word of mouth generation

Journal of Service Management

Volumn 23, Issue 1, 2012, Pages 79-96

  Ha, Young ^a   Im, Hyunjoo ^b  

^a UNIVERSITY OF NEBRASKA LINCOLN   (United States)

^b CALIFORNIA STATE POLYTECHNIC UNIVERSITY   (United States)

Author keywords

Consumer behaviour; Customer satisfaction; Electronic commerce; Emotions; eWOM; Internet; Web site design; Web sites; Women; Word of mouth

Indexed keywords

EID: 84857700701     PISSN: 17575818     EISSN: None     Source Type: Journal    
DOI: 10.1108/09564231211208989     Document Type: Article

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