Building customer relations over the Internet

Industrial Marketing Management

Volumn 31, Issue 2, 2002, Pages 155-163

  Bauer, Hans H ^a   Grether, Mark ^a,b   Leach, Mark ^a,c  

^a UNIVERSITY OF MANNHEIM   (Germany)

^b Inst of Mkt Oriented Bus Mgmt   (Germany)

^c ACCENTURE   (United States)

Author keywords

Commitment; Customer relationship marketing; Internet; LISREL; Satisfaction; Trust

Indexed keywords

EID: 0012564675     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0019-8501(01)00186-9     Document Type: Article

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