The role of social presence in establishing loyalty in e-Service environments

Interacting with Computers

Volumn 19, Issue 1, 2007, Pages 43-56

  Cyr, Dianne ^a   Hassanein, Khaled ^b   Head, Milena ^b   Ivanov, Alex ^a  

^a SIMON FRASER UNIVERSITY   (Canada)

^b MCMASTER UNIVERSITY   (Canada)

Author keywords

e Commerce; e Loyalty; Gender; Social presence; Technology acceptance model (TAM); Trust

Indexed keywords

AUTOMATION; COMPUTER SIMULATION; ELECTRONIC COMMERCE; MATHEMATICAL MODELS; ONLINE SYSTEMS; TELECOMMUNICATION SERVICES;

E-LOYALTY; OFFLINE SHOPPING; SOCIAL PRESENCE; TECHNOLOGY ACCEPTANCE MODEL (TAM);

INFORMATION MANAGEMENT;

EID: 33846204237     PISSN: 09535438     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.intcom.2006.07.010     Document Type: Article

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