Modeling regret effects on consumer post-purchase decisions

European Journal of Marketing

Volumn 45, Issue 7, 2011, Pages 1068-1090

  Bui, My ^a   Krishen, Anjala S ^b   Bates, Kenneth ^c  

^a LOYOLA MARYMOUNT UNIVERSITY   (United States)

^b UNIVERSITY OF NEVADA   (United States)

^c BERRY COLLEGE   (United States)

Author keywords

Compulsory purchase; Consumer satisfaction; Consumers; Marketing

Indexed keywords

EID: 79959555752     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090561111137615     Document Type: Article

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