Social marketing: A systematic review of research 1998-2012

Social Marketing Quarterly

Volumn 20, Issue 1, 2014, Pages 15-34

  Dao Truong, V ^a,b  

^a UNIVERSITY OF CANTERBURY   (New Zealand)

^b NATIONAL ECONOMICS UNIVERSITY   (Viet Nam)

Author keywords

Behavior change; Content analysis; Health promotion; Marketing; Systematic review

Indexed keywords

EID: 84901304879     PISSN: 15245004     EISSN: 15394093     Source Type: Journal    
DOI: 10.1177/1524500413517666     Document Type: Review

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