Marketing social marketing in the social change marketplace

Journal of Public Policy and Marketing

Volumn 21, Issue 1, 2002, Pages 3-13

  Andreasen, Alan R ^a  

^a GEORGETOWN UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0036015262     PISSN: 07439156     EISSN: 15477207     Source Type: Journal    
DOI: 10.1509/jppm.21.1.3.17602     Document Type: Article

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