Promoting sustainability through social marketing: Examples from New Zealand

International Journal of Consumer Studies

Volumn 31, Issue 6, 2007, Pages 571-581

  Frame, Bob ^a   Newton, Bronwyn ^a  

^a LANDCARE RESEARCH   (New Zealand)

Author keywords

Citizen consumers; New Zealand; Social marketing; Sustainability; Sustainable consumption

Indexed keywords

EID: 65949098871     PISSN: 14706423     EISSN: 14706431     Source Type: Journal    
DOI: 10.1111/j.1470-6431.2007.00600.x     Document Type: Article

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