Social marketing to protect the environment: What works

Social Marketing to Protect the Environment: What Works

Volumn , Issue , 2012, Pages 1-237

  McKenzie Mohr, Doug ^a   Lee, Nancy R ^b   Schultz, Paul Wesley ^c   Kotler, Philip A ^d  

^a McKenzie Mohr and Associates Inc   (Canada)

^b University of Washington and Social Marketing Services Inc   (United States)

^c CALIFORNIA STATE UNIVERSITY   (United States)

^d NORTHWESTERN UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84949786469     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4135/9781483349466     Document Type: Book

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