Critical social marketing: Definition, application and domain

Journal of Social Marketing

Volumn 1, Issue 2, 2011, Pages 82-99

  Gordon, Ross ^a  

^a OPEN UNIVERSITY BUSINESS SCHOOL   (United Kingdom)

Author keywords

Alcohol; Critical marketing; Definition; Social marketing; Tobacco

Indexed keywords

EID: 84878401057     PISSN: 20426763     EISSN: 20426771     Source Type: Journal    
DOI: 10.1108/20426761111141850     Document Type: Article

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