On the effectiveness of social marketing-what do we really know?

Journal of Nonprofit and Public Sector Marketing

Volumn 22, Issue 4, 2010, Pages 264-287

  Helmig, Bernd ^a   Thaler, Julia ^a  

^a UNIVERSITY OF MANNHEIM   (Germany)

Author keywords

Effectiveness; Framing; Social marketing campaign; State of the art

Indexed keywords

EID: 78649545096     PISSN: 10495142     EISSN: 15406997     Source Type: Journal    
DOI: 10.1080/10495140903566698     Document Type: Article

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