Using social marketing to enhance hotel reuse programs

Journal of Business Research

Volumn 63, Issue 2, 2010, Pages 166-172

  Shang, Jingzhi ^a   Basil, Debra Z ^b   Wymer, Walter ^b  

^a SIMON FRASER UNIVERSITY   (Canada)

^b UNIVERSITY OF LETHBRIDGE   (Canada)

Author keywords

Corporate social responsibility; CSR; Environmental programs; Hotel reuse campaigns; Social marketing; Social proof

Indexed keywords

EID: 75349114163     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2009.02.012     Document Type: Article

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