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Volumn 12, Issue SUPPL. 1, 2006, Pages

Social marketing: An overview of approach and effects

Author keywords

[No Author keywords available]

Indexed keywords

ACCIDENT PREVENTION; ADOLESCENT; ADULT; CAR DRIVING; CULTURAL ANTHROPOLOGY; HEALTH PROMOTION; HUMAN; METHODOLOGY; REVIEW; SAFETY; SEATBELT; SOCIAL MARKETING; STANDARD; TRAFFIC ACCIDENT;

EID: 33745832315     PISSN: 13538047     EISSN: None     Source Type: Journal    
DOI: 10.1136/ip.2006.012864     Document Type: Review
Times cited : (90)

References (18)
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    • 84858921705 scopus 로고    scopus 로고
    • 'Zero Tolerance Means Zero Chances' is favored slogan for teen drunk driving campaign
    • The Robert Wood Johnson Foundation. 'Zero Tolerance Means Zero Chances' is favored slogan for teen drunk driving campaign. Grant Results Report. 2000. Available at http://www.rwjf.org/reports/grr/032694s.htm (accessed April 2006).
    • (2000) Grant Results Report
  • 4
    • 84858913112 scopus 로고    scopus 로고
    • DOT HS 809 148
    • National Highway Transportation Safety Administration. Designated Driver Safe Ride Program. DOT HS 809 148. Available at http:// www.nhtsa.dot.gov/ people/injury/alcohol/DesignatedDriver/intro1.html (accessed April 2006).
    • Designated Driver Safe Ride Program
  • 5
    • 84858922480 scopus 로고    scopus 로고
    • Potsdam, NY: State University of New York
    • Hanson DJ. Social norms marketing is highly effective. Potsdam, NY: State University of New York, http://www2.potsdam.edu/hansondj/YouthIssues/ 1093546144.html (accessed April 2006).
    • Social Norms Marketing Is Highly Effective
    • Hanson, D.J.1
  • 6
    • 0034183326 scopus 로고    scopus 로고
    • Florida's "truth" campaign: A counter-marketing, anti-tobacco media campaign
    • Zucker D, Hopkins RS, Sly DF, et al. Florida's "truth" campaign: a counter-marketing, anti-tobacco media campaign. J Public Health Manag Pract 2000;6:1-6.
    • (2000) J Public Health Manag Pract , vol.6 , pp. 1-6
    • Zucker, D.1    Hopkins, R.S.2    Sly, D.F.3
  • 7
    • 33644616535 scopus 로고    scopus 로고
    • Effects of a mass media campaign to increase physical activity among children: Year-1 results of the VERB Campaign
    • Huhman M, Potter LD, Wong FL, et al. Effects of a mass media campaign to increase physical activity among children: year-1 results of the VERB Campaign. Pediatrics 2005;116:e277-e284.
    • (2005) Pediatrics , vol.116
    • Huhman, M.1    Potter, L.D.2    Wong, F.L.3
  • 8
    • 0043119412 scopus 로고    scopus 로고
    • Evaluating AIDS public education in Europe: A cross-national comparison
    • Hornik RC (ea). Mahwah, NJ: Lawrence Erlbaum Associates, Publishers
    • Wellings K. Evaluating AIDS public education in Europe: a cross-national comparison. In: Hornik RC (ea). Public health communication: evidence for behavior change. Mahwah, NJ: Lawrence Erlbaum Associates, Publishers, 2002:131-46.
    • (2002) Public Health Communication: Evidence for Behavior Change , pp. 131-146
    • Wellings, K.1
  • 11
    • 23244440899 scopus 로고    scopus 로고
    • Improving practices on a broad scale at the community level: Success stories from Africa and Latin America
    • Quinn VJ, Guyon AB, Schubert JW, et al. Improving practices on a broad scale at the community level: success stories from Africa and Latin America. J Hum Lact 2005;21:345-54.
    • (2005) J Hum Lact , vol.21 , pp. 345-354
    • Quinn, V.J.1    Guyon, A.B.2    Schubert, J.W.3
  • 16
    • 19944421464 scopus 로고    scopus 로고
    • The Fatality Analysis Reporting System as a tool for investigating racial and ethnic determinants of motor vehicle crash fatalities
    • Briggs NC, Levine RS, Haliburton WP, et al. The Fatality Analysis Reporting System as a tool for investigating racial and ethnic determinants of motor vehicle crash fatalities. Accid Anal Prev 2005;37:641-9.
    • (2005) Accid Anal Prev , vol.37 , pp. 641-649
    • Briggs, N.C.1    Levine, R.S.2    Haliburton, W.P.3


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.