A Social Marketing Approach to Building a Behavioral Intervention for Congenital Cytomegalovirus

Health Promotion Practice

Volumn 12, Issue 3, 2011, Pages 349-360

  Bate, Sheri Lewis ^a   Cannon, Michael J ^a  

^a NATIONAL CENTER FOR IMMUNIZATION AND RESPIRATORY DISEASES   (United States)

Author keywords

behavioral intervention; congenital cytomegalovirus; cytomegalovirus; maternal and infant health; social marketing

Indexed keywords

ARTICLE; CYTOMEGALOVIRUS INFECTION; DISEASE TRANSMISSION; FEMALE; HAND WASHING; HUMAN; HYGIENE; METHODOLOGY; PATIENT EDUCATION; PREGNANCY; PREGNANCY COMPLICATION; PREGNANT WOMAN; PRENATAL CARE; PSYCHOLOGICAL ASPECT; RISK FACTOR; SOCIAL MARKETING; STANDARD; UNITED STATES;

CYTOMEGALOVIRUS INFECTIONS; FEMALE; HANDWASHING; HUMANS; HYGIENE; PATIENT EDUCATION AS TOPIC; PREGNANCY; PREGNANCY COMPLICATIONS, INFECTIOUS; PREGNANT WOMEN; PRENATAL CARE; RISK FACTORS; SOCIAL MARKETING; UNITED STATES;

EID: 80052064606     PISSN: 15248399     EISSN: None     Source Type: Journal    
DOI: 10.1177/1524839909336329     Document Type: Article

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