The heart truth: Using the power of branding and social marketing to increase awareness of heart disease in women

Social Marketing Quarterly

Volumn 14, Issue 3, 2008, Pages 3-29

  Long, Terry ^a   Taubenheim, Ann M ^a   Wayman, Jennifer ^a,b   Temple, Sarah ^b   Ruoff, Beth Ann ^c  

^a NATIONAL HEART LUNG AND BLOOD INSTITUTE   (United States)

^b Ogilvy Public Relations Worldwide   (United States)

^c Ogilvy's Strategy and Planning group ^*  (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 68649126743     PISSN: 15245004     EISSN: 15394093     Source Type: Journal    
DOI: 10.1080/15245000802279334     Document Type: Article

References (11)

1. CHRISTIAN, A. H., W. ROSAMOND, A. WHITE, and L. MOSCA. 2007. Nine-year trends and racial and ethnic disparities in women's awareness of heart disease and stroke: An American Heart Association national study. Journal of Women's Health 16: 68-81.
2. MOSCA, L., H. MOCHARI, A. CHRISTIAN, K. BERRA, K. TAUBERT, T. MILLS, K. A. BURDICK, and S. L. SIMPSON. 2006. National study of women's awareness, preventive action, and barriers to cardiovascular health. Circulation 113: 525-34.
3. NATIONAL CANCER INSTITUTE. 2002. Making health communication programs work: A planner's guide. Bethesda, MD: U.S. Department of Health and Human Services, National Institutes of Health.
4. NATIONAL HEART, LUNG, and BLOOD INSTITUTE. 2001a. Women's heart health: Developing a national health education action plan. Bethesda, MD: U.S. Department of Health and Human Services, National Institutes of Health.
5. NATIONAL HEART, LUNG, and BLOOD INSTITUTE. 2001b. Media content analysis report. Bethesda, MD: Unpublished report.
6. NATIONAL HEART, LUNG, and BLOOD INSTITUTE. 2001c. Overview of selected women's heart health education programs in the United States. Bethesda, MD: Unpublished report.
7. NATIONAL HEART, LUNG, and BLOOD INSTITUTE. 2002. Report: Focus groups with mid-life women regarding women's cardiovascular health. Bethesda, MD: Unpublished report.
8. NATIONAL HEART, LUNG, and BLOOD INSTITUTE. 2005. The healthy heart handbook for women. Bethesda, MD: U.S. Department of Health and Human Services, National Institutes of Health.
9. NATIONAL HEART, LUNG, and BLOOD INSTITUTE. 2007. Key messages for The Heart Truth, February 2007. Bethesda, MD: Unpublished report.
10. NATIONAL HEART, LUNG, and BLOOD INSTITUTE. 2008a. Key messages for The Heart Truth, March 2008. Bethesda, MD: Unpublished report.
11. NATIONAL HEART, LUNG, and BLOOD INSTITUTE. 2008b. The Heart Truth media analysis-2007. Bethesda, MD: Unpublished report.