Successfully changing individual travel behavior: Applying community-based social marketing to travel choice

Transportation Research Record

Volumn , Issue 2021, 2007, Pages 88-99

  Cooper, Carol ^a  

^a MS YES TR 0600   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

COMPUTER PROGRAM LISTINGS; DATA REDUCTION; MASS TRANSPORTATION;

MOTION PROGRAMS; SOCIAL MARKETING; TRAVEL BEHAVIOR;

SOCIAL ASPECTS;

EID: 40049110751     PISSN: 03611981     EISSN: None     Source Type: Journal    
DOI: 10.3141/2021-11     Document Type: Article

References (13)