Food Marketing on Popular Children's Web Sites: A Content Analysis

Journal of the American Dietetic Association

Volumn 108, Issue 4, 2008, Pages 710-713

  Alvy, Lisa M ^a   Calvert, Sandra L ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

ADVERTIZING; ARTICLE; CHI SQUARE DISTRIBUTION; CHILD; CHILD NUTRITION; CHILD PSYCHOLOGY; COMMERCIAL PHENOMENA; COMPARATIVE STUDY; CROSS-SECTIONAL STUDY; FEMALE; HEALTH PROMOTION; HUMAN; INFORMATION DISSEMINATION; INTERNET; MALE; MARKETING; MASS MEDIUM; METHODOLOGY; STANDARD; UNITED STATES;

ADVERTISING AS TOPIC; CHI-SQUARE DISTRIBUTION; CHILD; CHILD NUTRITION PHYSIOLOGY; CHILD PSYCHOLOGY; COMMERCE; CROSS-SECTIONAL STUDIES; FEMALE; HEALTH PROMOTION; HUMANS; INFORMATION DISSEMINATION; INTERNET; MALE; MARKETING; MASS MEDIA; UNITED STATES;

EID: 41049087637     PISSN: 00028223     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jada.2008.01.006     Document Type: Article

References (14)

1. Committee on Food Marketing and the Diets of Children and Youth. In: McGinnis J.M., Appleton Gootman J., and Kraak V.I. (Eds). Food Marketing to Children and Youth: Threat or Opportunity? (2006), Institute of Medicine, Washington, DC
2. Moore E. It's Child's Play: Advergaming and the Online Marketing of Food to Children (2006), Kaiser Family Foundation, Menlo Park, CA 1-57
3. Weber K., Story M., and Harnack L. Internet food marketing strategies aimed at children and adolescents: A content analysis of food and beverage brand web sites. J Am Diet Assoc 106 (2006)
4. Kunkel D., and Gantz W. Children's television advertising in the multi-channel environment. J Commun 42 (1992) 134-152
5. Huston A.C., Wright J.C., Wartella E., Rice M.L., Watkins B.A., Campbell T., and Potts R. Communicating more than content: Formal features of children's television programs. J Commun 31 (1981) 32-48
6. Lawrence D. The role of characters in kids marketing. Advert Mark Child 4 (2003) 43-48
7. Condry J. The Psychology of Television (1989), Erlbaum, Hillsdale, NJ
8. Product placement spending in media 2005: Executive summary. PQMedia Web site. http://www.pqmedia.com/product-placement-spending-in-media.html Accessed September 18, 2006
9. Montgomery K.C. Digital kids: The new online children's consumer culture. In: Singer D.G., and Singer J.L. (Eds). Handbook of Children and the Media (2001), Sage, Thousand Oaks, CA 635-650
10. Lifestyles of the young and influential. KidSay Trend Tracker (2005) 1-3
11. Callcott M.F., and Lee W.N. A content analysis of animation and animated spokes-characters in television commercials. J Advert 23 (1994) 1-12
12. The Surgeon General's Call to Action to Prevent and Decrease Overweight and Obesity (2001), US Department of Health and Human Services, Washington, DC 1-39
13. Auty S., and Lewis C. The "delicious paradox": Preconscious processing of product placements by children. In: Shrum L.J. (Ed). The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion (2004), Lawrence Erlbaum Associates, Mahwah, NJ 117-133
14. Rideout V., Roberts D.F., and Foehr U.G. Generation M: Media in the Lives of 8-18-Year-Olds (2005), Kaiser Family Foundation, Menlo Park, CA