Ruminations on theory and research scholarship in marketing

Journal of Public Policy and Marketing

Volumn 24, Issue 1, 2005, Pages 127-130

  Peterson, Robert A ^a,b  

^a UNIVERSITY OF TEXAS AT AUSTIN   (United States)

^b UNIVERSITY OF TEXAS AT AUSTIN   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 20444452127     PISSN: 07439156     EISSN: 15477207     Source Type: Journal    
DOI: 10.1509/jppm.24.1.127.63885     Document Type: Review

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