Research traditions and patterns in marketing scholarship

Journal of the Academy of Marketing Science

Volumn 34, Issue 3, 2006, Pages 281-283

  Zinkhan, George M ^a  

^a UNIVERSITY OF GEORGIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33745049473     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1177/0092070306287921     Document Type: Editorial

References (7)

1. Anderson, Paul F. 1982. "Marketing, Strategic Planning and the Theory of the Firm." Journal of Marketing 46 (Spring). 15-26.
2. Close, Angeline Grace and George M. Zinkhan. 2004. "The E-Mergence of E-Dating." In Advances in Consumer Research, Vol. 31. Eds. B. Kahn and M. F. Luce. Valdosta, GA: Association for Consumer Research, 153-157.
3. Haytko, Diana L. 2004. "Firm-to-Firm and Interpersonal Relationships: Perspectives From Advertising Agency Account Managers." Journal of the Academy of Marketing Science 32: 312-328
4. Podsakoff, Philip M., Scott B. MacKenzie, Jeong-Yeon Lee, and Nathan P. Podsakoff. 2003. "Common Method Biases in Behavior Research: A Critical Review of the Literature and Recommended Remedies." Journal of Applied Psychology 88 (5). 879-903.
5. Tversky, Amos and Daniel Kahneman. 1986. "Rational Choice and the Framing of Decisions." Journal of Business 59 (Summer). 251-278.
6. Williams, Brian C. and Christopher R. Plouffe. Forthcoming. "Assessing the Evolution of Sales Knowledge: A 20-Year Content Analysis." Industrial Marketing Management.
7. Zinkhan, George M., Hyokjin Kwak, Michelle Morrison, and Cara Peters. 2003. "Web-Based Chatting: Consumer Communications in Cyberspace." Journal of Consumer Psychology 13 (1). 17-28.