Assessing the evolution of sales knowledge: A 20-year content analysis

Industrial Marketing Management

Volumn 36, Issue 4, 2007, Pages 408-419

  Williams, Brian C ^a   Plouffe, Christopher R ^b  

^a UNIVERSITY OF GEORGIA   (United States)

^b WASHINGTON STATE UNIVERSITY   (United States)

Author keywords

Academic publishing; Content analysis; Sales management; Selling

Indexed keywords

EID: 34247171727     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2005.11.003     Document Type: Article

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