Two decades of contributions to marketing and public policy: An analysis of research published in journal of public policy & marketing

Journal of Public Policy and Marketing

Volumn 21, Issue 1, 2002, Pages 105-125

  Sprott, David E ^a   Miyazaki, Anthony D ^a  

^a WASHINGTON STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0036015263     PISSN: 07439156     EISSN: 15477207     Source Type: Journal    
DOI: 10.1509/jppm.21.1.105.17606     Document Type: Article

References (60)

1. Editor's statement
2. The use of marketing knowledge in formulating and enforcing consumer protection policy
3. Believability and attitudes toward alcohol warning label information: The role of persuasive communications theory
4. The determinants of cigarette consumption: A meta-analysis
5. Cognitive consideration in designing effective labels for presenting risk information
6. Field of marketing and public policy: Introduction and overview
7. Finance research productivity and influence
8. The effect of nutritional information disclosure in advertising: An information processing approach
9. Public policy issues in health claims for food
10. Productivity ratings of institutions based on publications in eight marketing journals: 1983-1984
11. Consumer behavior, marketing and public policy: My goals for JPP & M
12. Assessing the influence of journal of consumer research: A citation analysis
13. Structural analysis of co-author relationships and author productivity in selected outlets for consumer behavior research
14. The role of perceived consumer effectiveness in motivating environmentally conscious behaviors
15. Publication in major marketing journals: 1960-1986
16. 'Only if I'm first author': Conflict over credit in management scholarship
17. Privacy: Recognition of a consumer right
18. Characterizing participants in activities protecting the environment
19. Pricing and public policy: A research agenda and an overview of the special issue
20. Marketing and modern antitrust thought
21. Cross-referencing between AMA journals and other publications
22. The impact of the alcohol warning label on drinking during pregnancy
23. Researching sensitive topics in marketing: The special case of vulnerable populations
24. An overview of recent findings of alcoholic beverage warning labels
25. Faculty perceptions of marketing journals
26. An analysis of twenty-five years of research in the journal of international business studies
27. Health claims in food marketing: Evidence on knowledge and behavior in the cereal market
28. Editor's statement
29. Editor's statement
30. An historic perspective on the quantity and quality of marketing and public policy research
31. The marketing and public policy literature: A look at the past ten years
32. The impact of a nutrition information program on food purchases
33. The impact of the academy of marketing science on marketing scholarship: An analysis of the research published in JAMS
34. Marketing and public policy: Prospects for the future
35. An evaluation of the alcohol warning label: Initial survey results
36. Privacy and ethical issues in database/interactive marketing and public policy: A research framework and overview of the special issue
37. Reliability of nominal data based on qualitative judgments
38. Reliability measures for qualitative data: Theory and implications
39. Alcohol warnings: How do you know when you have had one too many?
40. Marketing journal coauthorship: Is it a hit or a miss with coauthors?
41. An examination of ecologically concerned consumers and their intention to purchase ecologically packaged products
42. Intended and unintended consequences of warning messages: A review and synthesis of empirical research
43. An empirical investigation of research standards for marketing faculty at AACSB-accredited business schools
44. Developing research on public policy and marketing
45. Consortium survey on marketing and society issues: Summary and results
46. Assessing the quality ranking of the journal of advertising, 1986-1997